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,Communications and Multimedia Minister Annuar Musa says the Digital Content Grant, introduced in 2021, is aimed at helping and promoting the continuity and sustainability of the country's creative industry. – The Malaysian Insight file pic, June 15, 2022.

THE Malaysian Digital Economy Corporation (Mdec) has opened applications for digital content grants under the Malaysian Creative Industry Stimulus Package 2022 starting yesterday (June 14).

Communications and Multimedia Minister Annuar Musa said the grant, introduced in 2021, is aimed at helping and promoting the continuity and sustainability of the country’s creative industry, in line with the new norms following the Covid-19 pandemic.

“I see this grant as very important in helping digital content creators realise their ideas into ready-to-market products. Digital content creators have a variety of interesting ideas but they are having a hard time getting started and getting funding.”

“Therefore, I am confident that through the grant, Mdec will not only provide access to funding but also assist them in producing marketable digital content as their ideas will be evaluated by a panel of industry experts,” he said in a statement today.

The grant offers financing of up to RM50,000 to companies, enterprises and sole proprietorships or limited liability partnerships (LLPs) to develop new or existing content in the marketplace in the form of animation, digital comics, interactive media and digital games.

Annuar said selected applicants will be invited to a presentation session scheduled for August, before approval is announced in September 2022.

“Upon approval, grant recipients will be given a period of six months to complete their digital content, including either Short Animated Films, Pilot Episodes, Short Trailers, content for Public Service Announcements, Digital Games/Complete Interactive Media (Demo or Prototype) or Digital Comics/Complete Mobile Comics,” he said.

He said last year, through the 2021 grant, Mdec had received 111 applications with a total of RM1.9 million grants were approved which benefited 39 applicants.

According to him, the grant is part of a series of funding initiatives designed for the creative content industry for 2022.

“The digital creative content industry is one of the fastest growing industries and one of the focus industries under Malaysia Digital. Therefore, Mdec is committed to ensuring that the industry receives the support it needs to remain viable, sustainable and competitive,” he said.

Since 2016, Mdec has approved 94 projects worth RM36.4 million to digital creative content companies to fund their ideas at the development stage and ensure they are investor-friendly.

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